Wildbrain To Launch Its First-Ever Co-Produced Series On Youtube
Skwigly
WildBrain, a leading digital kids’ network & studio, has signed an agreement with Brazil-based animation studio, Alopra, to co-produce season two of HYDRO and FLUID, a fast-paced, language agnostic, slapstick comedy series on YouTube, marking the first-ever co-production from the WildBrain studio. Under the agreement, WildBrain is acquiring a 50% stake in seasons one and two HYDRO and FLUID. Highlighting WildBrain’s ongoing strategy to invest in new and original content production, the agreement underscores the studio’s ability to co-produce animated, original content for a global audience.
“This agreement builds on WildBrain’s proven ability to manage and grow children’s content on YouTube,” said Jo Parkinson, Head of Operations, WildBrain. “In just five months of managing HYDRO and FLUID on our network, WildBrain has garnered more than 50 million views and over 200 million minutes of watch time for season one. Now, as co-producers, we’re excited to team up with Alopra for an all-new, original second season of HYDRO and FLUID, and we’re confident there’s plenty of room to further grow the YouTube audience for this unique and funny show.”
“We pride ourselves on producing top-notch quality content for kids of all ages to enjoy on YouTube, so who better to team up with than WildBrain, a proven leader in this space?” said Nicholas Paim, CEO of Alopra Studio and director of HYDRO and FLUID. “Audiences are sure to love the new HYDRO and FLUID content, as it incorporates all the elements of comedy and sillyness that they initially fell in love with. With the WildBrain team on board, we look forward to building on the success of the first season.”
Since signing on to manage season one on YouTube in January 2018, WildBrain has leveraged its branded hub channels and the official HYDRO and FLUID channel to amass more than 50 million views and over 200 million minutes of watch time for the series’ content. With the upcoming second season (26 x 1’) scheduled to launch on YouTube in July 2018, WildBrain anticipates that it will further grow the series’ online audience and create future potential broadcast opportunities.
Hydro and Fluid are two water capsules who ran away from the laboratory after gaining life in an experiment that went wrong. Through their engaging yet mischievous nature, they showcase different science experiments that can be reproduced by audience members at home.