Trunk’s Lore&Jun make beautiful idents for the beautiful game
Skwigly
Trunk’s amazing Barcelona based directors Lore&Jun (Lorena Medina and Nelson Martinez) have created a set of stunning Idents and Bumpers for Canal+ Liga de Campeones.
For a couple of guys passionate about football (they are Spanish so who can blame them), the opportunity as Lorena notes “of pitching the branding of a new TV station dedicated to the Champions League, was a dream come true.”
During a couple of brainstorming sessions and working closely with Physalia (a special effects company and creative studio who had received the brief from Canal+), the guys realised how football coverage had changed with the advent of HD and super slow motion replays. They noticed, “every time we watched a replay, it acquires a new dramatic and artistic meaning. Super slow motion makes everything look as if time has stopped in that exact moment. Jun and I already have a project made with a high speed phantom camera, so we didn’t want to go down that road, but we did want to work around the concept of lingering on a specific play or moment in football.”
This led Lore&Jun to the idea of creating a sculpture of an instant within a match that the camera could pan around. Remembering the interlocking plywood models of dinosaurs they played with as kids, they hit upon the idea of creating a sliced model of a moment in time. To realise the concept, they met with the architect Juan Pablo Quintero, who helped to research materials and construction methods.
Having won the pitch with Physalia, they got to work creating the sculptures. They chose four specific moments from Spanish football games.
Blue is the colour of the Champions League and they choose Plexiglas as the material, due to its wonderful translucent properties. Having chosen their football moments they built the forms in 3D Max, plotting some basic camera positions. Then, working closely with Juan Pablo, they used Rhino 3d modeling software and some plug-ins to work out where to virtually slice the forms in relation to the final movement of the camera. The Plexiglas was then cut using a CNC cutting machine to create the sculptures.
Lorena notes, “Juan Pablo came up with the best way to assemble the figures, and after the machine cut the pieces he worked very hard with his team to assemble them. Each sculpture has between 300 and 500 pieces, so it was a lot of hard work.” To see just how much work Lore&Jun created a fantastic short chronicling the making of the films.
The resulting sculptures are stunning; each capturing a moment in time of controlled speed, power and high drama. Using Physalia’s amazing custom motion-control rig that can dolly, pan and tilt, they where able to start the filming. To get the highest resolution possible, the camera shot frame by frame so it felt very much like stop motion animation. In total the filming took nine labour-intensive days. As the camera gracefully panned around the sculptures, light filtered through the Plexiglas, adding movement and drama to the film and echoing the iconic football moments.
Set to music by ‘Woodkid’ and broadcast at the beginning of September, the idents are a beautiful tribute to the beautiful game.