Tinmouse launches first animation campaign for Preventing Plastic Pollution
Skwigly
In line with Tinmouseʼs company passion to do good, they were briefed by The Rivers Trust to create a video for a new campaign, Preventing Plastic Pollution. A partnership with 18 organisations from across France and England, seeking to understand and reduce the impacts of plastic pollution in the marine environment.
The Rivers Trust needed an exciting and engaging animation focused on the journey of plastic waste. Tinmouseʼs concept, centres on the 50 year journey of a plastic bottle from source to sea to show the impact of plastic over time. Opting for a mixed media approach in order to focus on the bottle, they used a series of photos to pop against the illustrated backgrounds. The bottle takes centre stage with a series of quick shots showing it overtime, not breaking down but effecting
our ecosystem.
At Tinmouse we are passionate about preventing waste and being kinder to the planet. Having worked with The Rivers Trust before we were excited to collaborate again on their campaign video for Preventing Plastic Pollution. We love the work that they do to help keep our waterways clean and made sure their budget was pushed as far as possible to create a film that took the viewer on a journey, realising the impact of plastic pollution.
Tom Sanders, Founder and Creative Director of Tinmouse