Studio AKA create Scottish Gov health PSA ‘Be the Early Bird’
Studio AKA, the multi-BAFTA winning, multi-EMMY awarded and OSCAR-nominated independent animation studio based in London have this month revealed a project to encourage Early Cancer Detection. Made in collaboration with Leith creative agency and the Scottish Government, the 40-second film “features a charming cast of birds, all experiencing a host of all-too-human health concerns. Thankfully our feathery friends all take action and ultimately return to their living their lives”.
Supported by Studio AKA’s 3D team, Director Kristian Andrews orchestrated some pin-sharp performances inspired by Nature Documentaries. Technically, the job posed fun challenges not least how to display cancer symptoms in a charming and light way! We always relish a tight turnaround, it meant the team exploited clever alternatives to face-rigs for lip sync and displacement maps instead of simulation for plumage.
Motivated by this worthy cause the studio threw all their creative weight behind this quick turnaround project to create something that we hoped balances our playful approach to character with the serious topic.
-Studio AKA
We threw as much energy into this job as we did, because we sincerely hope viewers are inspired get their possible cancer symptoms checked out as early as these lovable birds!
-Kristian Andrews, Director
See more of the work of Studio AKA at studioaka.co.uk