Spongebob Dons Denim
Skwigly
Jeans for Genes, which has raised more than £40million for Genetic Disorders UK, have partnered with Nickelodeon to announce SpongeBob Squarepants as the character ambassador for this year’s appeal, which will take place Friday 19th September. The charity event invites everyone to wear their jeans to work or school and make a small donation to transform the lives of children with genetic disorders.
SpongeBob will swap his iconic brown trousers in favour of a pair of denim ones to encourage people to sign up and help raise funds in support of this year’s campaign.
The self-titled hit show has contributed the highest amount of viewing of any show on UK kids’ channels to date, and is the Number one animated show on the Nickelodeon network.
We are delighted to have SpongeBob SquarePants on board as our character ambassador for this year’s appeal. The fundraising done by schools all over the UK is instrumental in helping us raise all-important funds for the vital care and support for children born with genetic disorders.
-Laura Pattison, Campaign Director at Jeans for Genes
With his mix of positivity, kindness and now denim, we are confident SpongeBob SquarePants will be a fantastic ambassador for such a worthwhile cause.
-Tina McCann, Managing Director, Nickelodeon UK & Ireland
For more information visit jeansforgenesday.org