Shrek Themed London Attraction and Possible 5th Feature Film in the Works.
DreamWorks and the company behind the London eye, are teaming up to create a new Shrek themed attraction on London’s Southbank.
Shrek first hit the big screen in 2001, with immediate appeal, the franchise recreated a multitude of international and well beloved fairy tales and updated their personas for a new modern audience. From day one the film created a whirlwind of unforgettable characters and tag lines. Now with 4 films, 2 holiday specials and a spin of film (Puss in Boots) as well as video games, collectables and a hit musical, there is no doubt that Shrek is a household name. Making the opening of an adventure park a sure fire way to built upon $3.5bn the franchise has already grossed to date.
“The 20,000-square-foot experience will be based on a brand-new adventure being written by the DreamWorks team,” said the studio and partner Merlin Entertainments in a statement. “It will feature a Shrek interactive walk-through adventure, a character courtyard where visitors will be able to meet Shrek and his swamp friends, along with characters from Madagascar, Kung Fu Panda and How to Train Your Dragon.”
The attraction will be well suited amongst London dungeon, eye and Sealife aquarium all owned by Merlin, Europe biggest theme park operator in Europe. Shrek’s Far Far Away Adventure will be created for summer 2015, with another 5 similar park being rolled out across Europe by 2023.
As well as this in an interview for Varity magazine, a fifth film was also hinted at by DreamWorks CEO Jeffrey Katzenberg “We like to let them have a little bit of time to rest,” he told Fox Business Network in an interview scheduled to air Tuesday. “But I think you can be confident that we’ll have another chapter in the Shrek series. We’re not finished, and more importantly, neither is he.”
‘Shrek is the biggest animated franchise of all time, and we are delighted that we are going to add Shrek’s Far Far Away Adventure to our portfolio of iconic international entertainment brands.’
The Shrek franchise based on the 13 year old film shows no signs of slowing down anytime soon.