What is the film about?

In June, Seed released an open call for entries for character/designer animators to show their slickest dance moves during summer festival season. In true festival style the call was for the weird and wonderful.

Each artist created a 4 seconds clip in their own style and technique, featuring their character dancing to a music track, produced by Mcasso. Both the character and the moves were up to the animator – as long as it was not the Floss. Seed received 111 submissions, which were all shared on The Big Jig Instagram page. The best entries were then edited together into a short film.

The artists: Morgan Powell (Seed), James Carbutt, Campbell Hartley, Hleb Kuftseryn, Andreas Wolfl, John LaPrime, Pip Williamson, Marina Nakagawa, Leonie Link, Paul Balykin, Maya Remenyi, Yael Biran, Arman Alipour, Richard Beerens

What influenced it?

Music festivals (mostly the 50th anniversary festival of Woodstock, which didn’t quite work out in the end), art, diversity

A little background information...

It’s important for us at Seed to provide opportunities for the community – mostly emerging talent – and to keep the momentum going. This time, we wanted to focus on the importance of music and art and how it inspires animators to create amazing things.

How was the film made?

We released an open call for entries on social media, together with the brief. The specifications defined the size, length and topic and we provided a music loop, provided by Mcasso, to animate to. The character, style, technique and colours were all up to the animators. We shared each and every entry on The Big Jig instagram page: instagram.com/the.big.jig

Once we had all the entries we chose a few our favourites and edited them together into a film. The aim was to have a nice mixture of moves and styles in a short compilation that radiates festival vibe.