What is the film about?

Perivale Brewery, the modern microbrewery based on Horsenden Farm in Ealing, West London, has launched a new animated film to celebrate the fact that its products will now be sold in cans rather than bottles. The promo, named “Perivale – Canning Soon”, was created by animation studio This Thing of Ours.

This Thing of Ours set out to create a one-minute animation to celebrate and communicate Perivale Brewery’s transition from bottles to cans. Customers were invited to upload a description of what they were picturing as they enjoyed a Perivale beer, with contributions including “Diving into a paddling pool full of oranges”, “Chocolate ice cream with huge muscles” and “Spiky crystal blackberries”.

A little background information...

This Thing of Ours set out to create a one-minute animation to celebrate and communicate Perivale Brewery’s transition from bottles to cans.

How was the film made?

Customers were invited to upload a description of what they were picturing as they enjoyed a Perivale beer, with contributions including “Diving into a paddling pool full of oranges”, “Chocolate ice cream with huge muscles” and “Spiky crystal blackberries”.

This Thing of Ours then turned these comments into frame-by-frame animations, each one describing the beer’s flavour visually.

The film also includes original music written by brewery co-owner Christian Perrins, along with Mike Siddell, Perivale’s head brewer and violinist for artists like Mumford & Sons and Dev Hynes. The track represents five different personalities which all combine at the end, and includes ‘found sounds’ recorded at the brewery itself. This was then all brought together with a final mix and sound design by Howard Whiddet.

The film was directed by Alex Robinson and Jacob Reidy, with photography by Chris Stevens.