What is the film about?

Joy, the title track from Paper Aeroplanes’ new album is aptly named. A joyeous cacophony of voices and percussion spring from the more experimental of the band’s new songs, produced by Cardiff-based, Tennessee-born Mason Neely (whose previous work includes string arrangements for Sufjan and Lambchop, and collaboration with Cerys Matthews).

A little background information...

With lyrics about finding your flow and joy underneath the stresses and strains of everyday life, this animation, by Bait Studio (American Interior), depicts an abstract shot of a girl’s journey through a grey day to finding some colour.

How was the film made?

The design team at Bait came up with a series of concepts to match the tone and message of the song, these ideas were presented with accompanying mood boards. The approach that the band selected was then worked up into a treatment with some hand drawn sketches, before progressing to a storyboard. The chosen concept was from motion designer Francesca Fornoni “I was imagining it could be her walking through a labyrinth, stumbling across her fears or the everyday scenes that make life dull or stressful. Joy, a younger and more colourful version of the singer, that gets closer to her or bigger while she progress in the labyrinth, as a companion.”