WATCH: Platige Image directs animated launch trailer for Esports World Cup
Skwigly
Platige Image have unveiled their CGI Launch Trailer for the Esports World Cup.
Working directly with the client (EWC Foundation), Platige Image was responsible for the entire
production, from the script through animation style to full CGI realization. The spot is available at the
link.
Our animation references the materials and branding colors used in creating the EWC scenery and the
trophy itself. We combined abstract, geometric, golden simulations with elegant stone sculptures
symbolizing the most important games of the tournament. Another important feature is the human
element of EWC. These are our athletes, heroes, and people of flesh and blood. That’s why we sculpted
the most recognizable e-sports champions in digital stone and dedicated the final segment of the
championship to them.
-Jakub Jabłoński, director
The Esports World Cup is an elite, multidisciplinary esports competition. This year’s edition is takes place
in July and August in Saudi Arabia at the Riyadh Boulevard City venue. EWC offers the largest prize pool
in esports worldwide, and the championships include the most popular esports titles from all major
game genres.
The dynamics of the tournament require us to constantly update the spot, including adjusting the color scheme to match the individual teams.
-Hanna Drewek (VFX producer, Platige Image)
The supervisors from Platige Image for this project were Łukasz Dziedziński, Marek Gajowski, and Bartek
Kmita.