Nexus Studios’ Paloma Baeza directs new animated spot for Very – “Let’s Make It Sparkle”
In anticipation of the approaching holiday season, Let’s Make It Sparkle, an animated campaign for Very‘s new brand platform developed by communications company The Gate, has been launched. Drawing on research by System1 Group, the ad aims to target its “unapologetically loud and proud” customer base and presents a world of grey pigeons whose holiday shopping excursions are interrupted by the grand arrival of pink flamingos bearing gifts.
For the first time, viewers are introduced to Very’s new brand characters; fun, flamboyant flamingos called Kerry, Terry and Cherry. Pink thunderclouds roll in against a backdrop of a remastered version of Girls Aloud’s ‘Merry Christmas, Everybody’, and the pigeons are left awestruck by a team of pink delivery flamingos who are gracefully carrying Very parcels. As the parcels are delivered, Kerry, Terry and Cherry’s homes erupt into enormous clouds of magical pink glitter.
‘Let’s Make It Sparkle’ taps into Very customers’ mindset, their vibrancy, zest for life, fun and a touch of glamour. Grounded in audience insight, the new brand platform is built to deliver success over the short and long term. Following their debut in the Christmas ad, the fabulous flamingos will continue to infuse the brand with rich personality and excitement to drive brand love and recognition.
The campaign, which will run nationwide across TV, cinema, VOD, OOH, digital and social media, features animation and characters designed and produced by the talents of Nexus Studios, with director Paloma Baeza (whose prior works includes the BAFTA-winning NFTS short film Poles Apart, the haunting Netflix anthology series The House and another bird-themed seasonal spot in the recently-released The Famous Grouse: Full of Character).
Let’s Make it Sparkle (Image: Nexus Studios)
We know Very customers are as imaginative and enthusiastic about everyday moments as they are about Christmas, and we want to celebrate and enable that sense of joy and fun all year round as part of our commitment to our purpose; helping families get more out of life. ‘Let’s Make It Sparkle’ brings that spirit to life brilliantly, and we’re so excited for the opportunities this new creative platform will open up in 2024 and beyond.
-Jessica Myers, chief marketing officer at Very
It’s been brilliant to see the platform and script we pitched with brought to life over the past few months, and to finally introduce our feathery friends to the world. We’re excited to see the magic unfold.
-Lucas Peon, chief creative officer at The Gate