One Animation adds brand new ‘Oddbods’ fan experiences and product ranges
Skwigly
Award-winning content creation, distribution and licensing studio One Animation is finding new ways to bring the hit CG-animated property Oddbods to fans, securing new seasonal activations and consumer products partnerships in Europe and Asia.
Oddbods (Image via One Animation/DDA)
In the Netherlands, One Animation has inked a deal with Just In Between Pictures for an Oddbods Halloween-themed 55-minute theatrical experience, consisting of two existing extended 22-minute length specials Party Monsters and Oddbeard’s Curse and seven-minute Halloween Heroes episode. The experience is currently available across 75 local cinemas.
In Malaysia, One Animation’s local consumer products agent ANIMONSTA Studios has secured a new publishing deal with Ladybug for a range spanning activity books and interactive products, which will launch in Q4 2021 across extensive local retail and distribution networks. A further deal has also been signed in the territory with Dr Mama for self-sanitising kids’ fabric face masks and additional personal care items, such as hand sanitisers, with the collection launch scheduled for Q1 2022.
A core part of our Oddbods strategy is ensuring we’re bringing the brand to life for fans all around the world through innovative, captivating, and accessible experiences – it’s important that the Oddbods gang plays a role in their lives beyond the screen. Both the new cinema activation and merchandise ranges give young fans and their families a variety of colourful and interactive ways to engage with the brand.
-Sashim Parmanand, CEO at One Animation