NOVEL ENTERTAINMENT AND P2 LAUNCH HORRID HENRY GAMING APP
Skwigly
Leading independent producer Novel Entertainment is partnering with P2 Entertainment (P2) to launch a new Horrid Henry gaming app Horrid Henry’s Big Box of Pranks. Developed by Novel and leading publisher of interactive apps and games, P2, the new app, based on the Bafta-nominated property, will be available on mobile and tablet devices via iOS, and Android Stores from July this year.
Based on the hit TV series, this brand new Horrid Henry app will centre on Horrid Henry’s love of pranks and mischief. Featuring all the key characters and of course Henry’s nemeses, fans will be able to delve into Horrid Henry’s Big Box of Pranks – an amazing box filled with all Henry’s notes and drawings for mischievous ideas.
On starting the game, the player must work through a wide-range of fast-moving mini-games based on the prank ideas. Fans will first face ten different challenges including Super Spider Scarer, Gross Goo, Bumper Burptastic, Bogey Flick and Demon Decorator! They can compete against their friends and family to unlock five more mini-games to win prank awards and ultimately be crowned ‘Lord High Excellent Majesty of Pranks’. The difficulty level will increase as the player progresses through all the games in an effort to get the highest score.
Gerry Whiteside, Co-Director of P2 Entertainment says “Horrid Henry is a fantastic addition to our growing portfolio and we’re delighted to be working with Novel Entertainment. We’re committed to creating an engaging app that is rich in high-quality gaming content and authentic to the Horrid Henry brand so that kids will want to play it again and again. It’s also important to us that we inject that cheeky humour that has made the character such a hit with kids.”
Mike Watts, co-producer for Novel Entertainment, adds: “Fans of Horrid Henry are also keen gamers so we’re excited to bring this new app to viewers who want to enjoy their favourite character beyond the TV screen. As the leading publishers of interactive apps, with extensive knowledge of the kids’ space, P2 is the ideal partner to bring the game to children in the UK.”
The digital arena is a huge area of growth for Horrid Henry. The show is available through Netflix in the UK and on both Hulu and Netflix in the US and there are a number of releases of Horrid Henry episodes on iTunes. The dedicated Horrid Henry website www.horridhenry.me which features exclusive content is exponentially growing in popularity, with over 121,000 members and more than 2 million visits.
With an unprecedented fourth series currently airing on CITV, a total of 208 episodes are now available making Horrid Henry one of the biggest children’s animated shows ever in the UK.
Novel’s three times BAFTA-nominated TV show has been a huge success for CITV and the brand has been extended to include film, stage, radio and online as well as being at the heart of a successful licensing and merchandising programme. The show is consistently the most watched programme for the CITV channel and has a significant and growing social media following.
A Novel Entertainment Production, Horrid Henry is produced by Lucinda Whiteley and Mike Watts for CITV.