NICKELODEON’S JULES BORKENT TO KEYNOTE KIDSCREEN EAST 2014
Skwigly
Kidscreen is thrilled to announce that world-leading broadcaster Jules Borkent, SVP of Programming and Acquisitions for Nickelodeon, will kick off the first-ever Kidscreen East event with an inside look at the global kids network’s multiplatform strategy.
Always at the forefront of the industry, Nickelodeon has recently begun rolling out its acclaimed Nick App worldwide. At Kidscreen East, Jules will explore how this latest innovation compliments the channel brand’s content and programming strategies, and a multitude of other digital extensions.
The inaugural Kidscreen East is set to take place July 22 to 24 in Qingdao, China. Also speaking at the event are Michael Carrington (HIT Entertainment), Olivier Dumont (eOne Family), Richard Goldsmith (The Jim Henson Company), Sean Gorman (American Greetings Properties), Rob Hudnut (Mattel), Maura Regan (Sesame Workshop), Josh Selig (Little Airplane Productions) and Irene Weibel (Nelvana).
Co-produced by Kidscreen and the China Animation Association, Kidscreen East will feature a multi-track conference program modeled after Kidscreen Summit—but with a regional focus and an emphasis on building business relationships and stimulating trade and dialogue.
In addition to attracting kids media producers, distributors, broadcasters and consumer products professionals from elsewhere in the world, Kidscreen East will be attended by many leading Chinese executives working in the same circles, drawing from the China Animation Association’s membership. Roughly 400 companies currently belong to CAA, including 38 children’s and animation TV channels, and all of China’s top animation studios (including CCTV Animation, Shanghai Animation Film Studio, Guangdong Alpha Animation, and Shenzen Huaqiang Digital Animation).
More information about Kidscreen East can be found online at www.kidscreeneast.com.