Nexus Studios’ Johnny Kelly directs Facebook’s ‘Good Adds Up’
Skwigly
To celebrate reaching 2bn monthly active users, Facebook’s The Factory have worked with Nexus Studios to celebrate the milestone with Good Adds Up, a personalised animated film which thanks users for being part of the community, for sharing moments and more.
Directed by Nexus Studios’ Johnny Kelly, a team of Nexus Studios’ in-house animators and compositors brought a cast of characters to life who come together to do amazing things, guiding you through your own film that’s populated by your photo moments as shared on Facebook. Nexus collaborated closely with The Factory’s creative and technical teams to design and execute the overall look and feel for the film.
Johnny Kelly is a director and master of design, working across various disciplines including stop frame and 2D animation, graphic design and illustration.
Johnny worked at two of Ireland’s leading graphic design studios before completing an MA in Animation at The Royal College of Art in London where he was awarded the Conran Foundation Award by the Provost, Sir Terence Conran. His graduation short film, Procrastination, has been screened at over one hundred and seventy film festivals around the world.
Through his commercial practice and as a director at Nexus, he has worked with clients such as Adobe, BMW, the International Olympic Committee and Vitra, in addition to multiple cross-platform projects with Google. In 2012 his two-minute film for Chipotle won two Grand Prix awards at the Cannes Lions International Festival of Creativity.
The campaign kicks off with the central idea of ‘Good Adds Up’ and Johnny’s initial idea sprung from that. He says: “I thought of ways these characters could ‘add up’ too, coming together and becoming more than the sum of their parts.”
Johnny brought designers Nous Vous on board saying “I’m a long time fan but had never seen their work animated. Our animators really loved making those designs move because each character was so different to the last.”
He adds: “This undoubtedly has the biggest audience of anything I’ve worked on which is quite terrifying and comes with its own set of challenges. For example we had to invent a set characters that didn’t feel overly-specific to one country or another. But that’s the nice thing about animation; weirdly it’s easier to identify with a character if he’s a little abstracted, than one that is figurative and realistic.”
Full credits:
Creative Directors: Demian Oliveira and Larry Corwin
Art Director: Omid Rashidi
Copywriter: James Smith
Designer: James Anderson
Agency Producer: Mallory Gordon and Brian Coate
Product Producer: Nicholas Blair
Marcom Manager: Krista Shealy
Product Manager: David Harris
Video Engineer: Ben Jaffe
Production Company: Nexus
Director: Johnny Kelly
Designers: Nous Vous
Executive Producers: Luke Youngman
Producer: Jo Bierton
Production Manager: Maïwenn Le Borgne
Project Lead: Mark Davies
Animators: Chris Cray, Nicolas Ménard, Geoffrey McDowall, Matt Partridge, Claudio Salas, Iris Abols, Michael Shlingmann, Yannis Boultadakis
Lead Compositor: Alasdair Brotherston
Compositors: Ian Pinder, Bin Liu
Additional Design: Xuan Phan
Music: Buzzy Cohen with The Teenage Diplomat