New Campaign for Great Ormond Street Hospital Children’s Charity
Skwigly
Great Ormond Street Hospital Children’s Charity are launching a new campaign called TeamGOSH Funds, which asks supporters to create a fund that celebrates a patient at Great Ormond Street Hospital and brings together family and community fundraising. People can fundraise in any way they want, collectively building up their team’s fund. The money will go towards supporting the work of the hospital.
The film shows the very different ways in which the members of a family and their community fundraise towards their TeamGOSH Fund. The money they raise contributes to one single fund named after their daughter. While Granny holds a cake sale and dad runs a marathon, the daughter holds a sponsored silence and her brother takes part in a parachute jump.
The charity’s in-house design team came up with a TeamGOSH Fund logo comprised of simple geometric shapes – representing the building blocks of the TeamGOSH Funds – from which the set of characters was created.
CREDITS
Client: Great Ormond Street Hospital Children’s Charity
Production Company: WONKY
Director: Miki Cash
Producer: Vicky Brophy
Designs: Great Ormond Street Hospital Children’s Charity