Nexus Studios director Manshen Lo directs new music video for Tom Odell
Skwigly
Nexus Studios has launched a hypnotic new music video directed by Manshen Lo for Tom Odell’s single, Best Day Of My Life. The first video in an ongoing collaboration, Manshen crafted a refined 2D animated vignette encapsulating the newfound clarity in the Brit and Ivor Novello Award winning-singer’s music as he embarks on a career as an independent artist.
The official music video for Best Day Of My Life premiered worldwide today to a legion of dedicated followers on YouTube and coincides with Tom’s headline world tour. The visual world Manshen created to accompany the poignant song tackles the emotional peaks and troughs of being alive and experiencing moments of euphoria following bouts of sadness. Evoking the relatable, post-pandemic emotions of loneliness and separation, viewers follow the repetitive and soothing movements of a cyclist riding alone set against an abstract background.
Manshen’s unique style of blending illustrative delicacy with a palpable atmosphere and her ability to slow the world down through her craft, has won her a devoted following. This is her first venture into music promos, complimenting her growing portfolio of short films, editorial and commercial work, including the title sequence to Nexus Studios and Netflix’s anthology The House, cover artwork for Sally Rooney’s best selling novel Beautiful World, Where Are You, alongside projects for The New York Times, Poetry Review and MTV.
I drew the cyclist front on, facing us, to reflect Tom’s openness and the process of shedding inhibitions. The character was purposefully designed in a gender neutral style, with clean lines, which Duncan Gist then animated beautifully.
– Manshen Lo (Director, Nexus Studios)
I watch it over and over again, I love it so much, it’s hypnotic. Thank you Manshen and the whole Nexus Studios team who worked on this.
– Tom Odell (Musician)
Production Credits
- AGENCY: Urok Management
- Account Manager: Kate Hardwick, Milly Stockton
- PRODUCTION COMPANY: Nexus Studios
- Executive Producer: Laura Breaden
- Producer: Lizzie Small
- Director: Manshen Lo
- Designer: Manshen Lo
- Animator: Duncan Gist
- Editor: Zaki Fulford
- Music & Sound: Tom Odell
See more of Manshen Lo’s work at nexusstudios.com