Lucy’s World – Nexus Studios produce new brand campaign for Green Mountain Energy
Skwigly
Green Mountain Energy has unveiled Lucy’s World, a new advertising campaign by PMG directed by Laurie Rowan and produced by Emmy-winning creative studio Nexus Studios.
Lucy the firefly brings optimism for a better future to life in a vibrant, green, and clean world, seeing the best in everyone and everything. She radiates positivity, encouraging viewers that even the smallest energy-saving decisions can have a monumental impact on our world. This is embodied in the campaign’s central message: small actions can lead to big changes.
The visuals and animation for Lucy’s World are designed to mirror the personality and optimism of Lucy herself. The campaign showcases a variety of dynamic, bright, and fun elements that comprise her imaginary world – one that represents what our own could be if we all come together for the greater good.
BAFTA-winning director Laurie Rowan brought his characteristic attention to detail and charming aesthetic to the project, which begins rolling out this month across multiple platforms including 30, 15 and 6 second spots, supported by an integrated multi-channel media plan.