Laura Jayne Hodkin animates campaign video for giffgaff’s ‘Have a Proper Chat’
Skwigly
Independent creative agency Don’t Panic have collaborated with animation studio Strange Beast and the talents of 2D animator Laura Jayne Hodkin alongside the expertise and VO of therapist Simone Bose to create a 60” animated film to help launch mobile network giffgaff’s new campaign Have a Proper Chat, which aims to encourage people across the UK “to pick up the phone and have a proper chat with someone who may need it”.
Scripted by Don’t Panic, the uplifting tone and freshness of Laura’s style gives people both a scientific and emotional reason to connect with someone who may be feeling lonely.
A positive movement, Have a Proper Chat is part of the ‘giffgaff give back’ year-long partnership with Global, which was announced late last year. Running throughout 2021, ‘giffgaff gives back’ showcases various projects for people to contribute to, each tackling issues that technology can help to resolve from e-waste, isolation, to the need for greater digital inclusion.
Have a Proper Chat was developed in partnership with creative agency Don’t Panic, while the Global partnership was developed alongside JUMP, Havas Media Group’s content and partnerships hub, and Havas Media.