DHX MEDIA AND AWESOMENESS TV ENTER INTO DEVELOPMENT AND CONTENT LICENSING AGREEMENTS
Skwigly
DHX Media Ltd. (“DHX” or the “Company”) (TSX: DHX.A, DHX.B), a key player internationally in the creation of content for families and children, and AwesomenessTV, a multi-platform media company that is a global leader in producing content for the Gen Z audience, have entered into an original development and production agreement with content to air on Family Channel in Canada. DHX will also distribute and handle merchandising and licensing outside of the US for original content produced under the deal.
In addition, DHX Television has licensed three popular AwesomenessTV series: AwesomenessTV, a sketch comedy show airing on Nickelodeon US; Make Me Over, a reality makeover series hosted by teen fashionistas Bethany Mota and Ingrid Nilsen; and Cheerleaders, a docu-series diving into the competitive world of cheer, also for Family Channel.
“We’re actively pursuing unique programming formats to provide an authentic lineup for our audience, ensuring the content is both engaging and entertaining,” said Joe Tedesco, Senior Vice President & General Manager, DHX Television. “AwesomenessTV has been firing on all platforms and understands our audience. Viewers are easily able to connect with the programming through multiple entry points and we are thrilled to be creating new series together that will appeal to our audience and attract new viewers.”
“In addition to reaching a new audience for existing AwesomenessTV content, we are looking forward to collaborating with DHX Television on the creation of new series for Family Channel Canada,” said Kelly Day, Chief Digital Officer, AwesomenessTV. “We are always looking for new opportunities to reach the Gen Z audience, whether it’s a new platform or a new territory. In this case it’s both.”
Descriptions of the three programs DHX Television has licensed are as follows:
- AwesomenessTV (40 x 30-minute episodes) – the sketch comedy compilation series features hilarious characters, awesome pranks and pop-music parodies. The show boasts a wide range of popular guest hosts, including 5 Seconds of Summer, Austin Mahone, Cimorelli, Daniella Monet, Emblem3, Fifth Harmony, Grace Helbig, Jack Griffo, Kira Kosarin, Rixton, Smosh, Sydney Park and The Vamps.
- Make Me Over (26 x 30-minute episodes) – hosted by fashion influencers like Bethany Mota (aka MacBarbie07) and Ingrid Nilsen, this series surprises fans with the makeover of a lifetime! Join Bethany, Ingrid and their glam squads as they visit teens who have encountered everything from bullying to body insecurities, with the goal of making everyone feel like the most beautiful version of themselves.
- Cheerleaders (26 x 30-minute episodes) – a docu-series that takes viewers inside the extremely competitive world of All-Star Cheerleading. The show follows the World Champion small co-ed cheerleading squad, The California All Stars SMOED, answering the question: Can they be the first squad in their division to win the World Championships for a second year in a row?