Corporate Animation Showcase 10
After a short break (of two months!) we’re back and showcasing some of the world’s greatest corporate animations. We’ve decided to go quite linear with this month’s choices and pick our favourites instead of basing them around a theme. So without further ado let’s dive in:
First up this month comes to us courtesy of Allen Laseter with his short intro film for Creative Mornings Nashville. In such a short amount of time Laseter seems to elegantly pose his shots and make every movement count. There’s a lot going on but equally everything is neatly placed and timed out. The music in this film helps to slow everything down and, with most of the motions hitting the beat, we simply hop along for the ride. The film’s crowning glory is its use of colour. With just three or four bold colours we can clearly pick up on the elements that we should be drawn to. The distinct lack of characters is also a clever addition (or should I say subtraction) that opens the film up to a wider audience, releasing it from the constraints of stereotypes and corporate dos and don’ts.
Next is one of my personal favourites, Al Boardman‘s Where to study in the US. It’s simple, bold and uses great motion design transitions to get from one point to another. It’s visually seamless, but its a shame that the voiceover has to drop out at certain points to allow for time spent reading text as this does tend to slow the film down in parts. This is probably not the animator’s fault and an issue that I guess had to be compromised with the client. The use of characters in this film is very neatly done, the movements are simple yet effective but the contemporary design is really the draw and still brings the personalities out of all the people. The great design of the snow globe-esque backdrops really helps balance the rugged lines of the map as we transition from one to another. A dynamic film that infuses great design and motion graphics.
We said there was no theme but here’s another stunningly simple narrative and concept from The Academy with King Brag. 3D with a 2D quality is all the rage at the moment and this has it in bucket-loads. A lovely composition of overhead shots introduce all the key elements within the film and to good effect. We’re swept from tabletop to tabletop, putting the viewer centre-stage. There’s also a soft wavy effect put over the top, which is a common feature in a lot of films and helps to soften those often quite harsh vector lines, making the film more approachable. Its design is one that has been seen before but just shows that, with a great concept and clever transitions, nothing gets boring.
A brilliant selection this month and all picked from our Corporate Showcase Vimeo group, so if you’ve got a film that you feel needs to get a public airing then just add it to the group and it could be you that features next month. Just follow the link below – the more the merrier!