CITV Launches New Season of Novel Entertainment’s Horrid Henry
Skwigly
CITV and ITV have made a further commitment to Novel Entertainment’s hit property Horrid Henry, airing 14 brand new episodes from the autumn.
With an unprecedented 208 episodes from September, Horrid Henry is one of the biggest children’s animated shows ever in the UK.
CITV ran a week of Horrid Henry episodes this summer and is airing a back to school weekend on 5 and 6 September totalling over 100 episodes of the much-loved series.
The Horrid Henry brand continues to go from strength to strength. The new ‘Horrid Henry’s Big Box of Pranks’ app hit iOS and Android this month and a new line of clothing and double DVD pack ‘Horrid Henry’s Big Holiday’ are now also available at retail from July .
Other key licensing partners on board include: Abbey Home Media, Paul Lamond, Rubies and H. Grossman with a diverse range of licensed products available in store and online.
Novel’s three times BAFTA-nominated TV show has been a huge success for CITV and the brand has been extended to include film, stage, radio and online as well as being at the heart of a successful licensing and merchandising programme. The show is consistently the most watched programme for the CITV channel and has a significant and growing social media following.
The digital arena is a huge area of growth for Horrid Henry. The show is available through Netflix in the UK and on both Hulu and Netflix in the US and there are a number of releases of Horrid Henry episodes on iTunes. The dedicated Horrid Henry website www.horridhenry.me which features exclusive content is exponentially growing in popularity, with over 121,000 members and more than 2 million visits.
A Novel Entertainment Production, Horrid Henry is produced by Lucinda Whiteley and Mike Watts for CITV.