Blue Zoo Boosts Its Shortform and Advertising Dept. with New Business Manager Craig Purkis
Skwigly
Blue Zoo Animation Studio, has established itself as one of UK’s leading animation companies. Renowned for its multi-BAFTA winning work in broadcast, Blue Zoo now looks to expand its unique talents and capabilities within the advertising production sector.
Building on an already solid client list and successful commercial campaigns, including the likes of Kellogg’s, Microsoft, Clarks, Just Eat, Pokemon, Playmobil, LEGO and Disney, Blue Zoo welcomes the arrival of New Business Manager, Craig Purkis, to the Shortform and Advertising team.
Craig brings over 15 years of experience in leading new business ventures for both film and animation production companies. His track record in maximising growth of existing markets whilst strategically repositioning company offerings to enable expansion into new territories made him the ideal candidate. Craig’s industry knowledge and network will be instrumental as the studio looks to illuminate the Blue Zoo brand in the creative and advertising world.
The appointment signifies the company’s intent and ongoing ambition to create beautifully crafted and imaginative animation to an ever increasingly diverse audience.
Lead by Creative Director and Head of Short Form, Damian Hook, and Craig, the new look Shortform and Advertising division will build on Blue Zoo’s current wealth of over 150 talented in-house artists. By also forging partnerships with external directors, the studio will open opportunities to work with a greater range of clients on ever more ambitious commercial projects.
Craig says, “To join a company with such a great reputation and incredible portfolio of work is hugely exciting. What’s more, Blue Zoo’s approach to nurturing existing and emerging talent is something I am also very passionate about. I genuinely look forward to spreading the Blue Zoo word, creating new and exciting commercial opportunities and helping in the continuing success of the company in its 20th year and beyond.”
Damian says: “Everyone at Blue Zoo is really excited about Craig joining the Short Form and Advertising Department. We know his experience and ability will help spread our reputation with creatives and agencies worldwide, whilst also developing talent inside the studio makes him the perfect addition to the team. We look forward to collaborating on ideas and showcasing Blue Zoo’s fantastic character animation on some great projects soon.”