Barbour Collaborates with Shaun the Sheep for a baa-rilliant New Festive Film
Skwigly
This year, leading heritage and lifestyle brand Barbour is collaborating with the internationally celebrated character, Shaun the Sheep on a new Christmas campaign. This mischievous and cheeky sheep is a family favourite who is well known for getting into exciting adventures in the countryside with Bitzer the sheep dog and the rest of the Flock, much to the Farmer’s dismay.
Created by the talented team at Aardman using their trademark stop motion technique, this year’s seasonal film has been carefully crafted in their Bristol studio, bringing Barbour to life on Mossy Bottom Farm. Funny, thoughtful and full of joy, the festive film follows the adventures of good-hearted Shaun, Bitzer and the Flock as they decide to repair the Farmer’s well-worn Barbour wax jacket after worrying that due to the damage it would no longer keep him warm and dry. Chaos swiftly ensues, and despite their best efforts the jacket is left looking worse than ever before. Thankfully, Christmas is saved when Bitzer clicks his fingers and the Farmer’s original jacket reappears, lovingly restored by the experts at the Barbour factory … with the message that for some people, re-waxing and repairing jackets might be best left to the professionals at Barbour.
We’re delighted to be collaborating with such an iconic British brand, whose company values are so well aligned with our own. Shaun the Sheep’s ‘One Farm’ initiative challenges ewe to look after the planet, and Barbour’s services are a perfect example of how families can extend the life of their belongings.
Our creative team had so much fun bringing the magic of Christmas back to Mossy Bottom Farm, and with his Barbour jacket the Farmer has become a style icon! We can’t wait to bring a smile to families around the world with this wonderful campaign.
-Rachael Peacock (Senior Brand Manager, Aardman)