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Animation UK Welcomes Government’s Commitment to Creative Industries Growth and Regional Investment

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Animation UK, representing the vibrant animation sector within the UK’s creative economy, welcomes today’s announcements from Culture Secretary Lisa Nandy at the Creative Industries Growth Summit in Gateshead. The Government’s plans, including a £60 million package of support and new measures to enhance access to finance, mark a significant step forward in realising the potential of the creative industries as a driver of economic growth and global influence.

Wonderblocks (Photo by Blue Zoo Animation Studio)

Animation, a cornerstone of the UK’s thriving film, TV, and wider creative sectors, is a standout contributor to the creative economy. It combines artistry, innovation, and technology to deliver cultural and economic value both domestically and globally. With recent data from the Animation UK Manifesto highlighting the sector’s £1.6 billion contribution to the UK economy, today’s announcements underscore the critical importance of sustained investment and strategic support as the sector has significant growth potential.

The Government’s overall recognition of the creative industries as a growth-driving sector within the Industrial Strategy is a welcome development, particularly the focus on key regions and nations, including the North East, West Yorkshire, Greater Manchester, and South Wales. Animation UK strongly supports this emphasis on regional growth, as the animation sector is inherently decentralised, with studios and talent hubs flourishing across the UK.

First Look image from Channel 4’s special animated adaptation of Judith Kerr’s much-loved classic children’s book Mog’s Christmas. Pictured: Mog

We are particularly encouraged by the continuation of the UK Global Screen Fund, a vital mechanism that enables British animation to reach international audiences, fostering export growth and co production funding. The announcement of enhanced support from the British Business Bank is another positive development. By increasing access to finance for creative businesses, including animation studios, the sector will be better equipped to scale, innovate, and realise its growth potential.

Kate O’Connor, Executive Chair and spokesperson for Animation UK, said:

Today’s announcements are a clear signal of the Government’s commitment to unlocking the enormous potential of the UK’s creative industries. Animation is at the heart of this sector, driving innovation and creating globally loved content that enhances the UK’s soft power. The continuation of the UK Global Screen Fund, alongside regional investment and enhanced British Business Bank support, will enable animation studios to thrive across the UK, contributing to economic growth and cultural influence.

“With its unique blend of creativity, technology, and storytelling, animation has the power to engage audiences worldwide and drive significant economic impact. We look forward to collaborating with the Sector Plan Task Force and the Government and industry partners to address key challenges, including skills development, access to finance, and innovation funding, and Kids content challenges to ensure the sector’s sustainable growth.

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