Watch Alex Grigg/BlinkInk’s animated spot for Nestlé’s NatureNes
Skwigly
Alex Grigg of BlinkInk takes you on a trip through nature in this beautifully seamless 2D animation for BBH and Nestlé’s new NatureNes advert.
Nestlé’s NatureNes product range aims to promote sustainability and support the environment through zero emission production. Alex’s illustration of flora and fauna references the positive environmental impact of consuming organic products, with the message that we can ‘make a difference’ simply from our homes.
The essence of nature is captured through the fluidity of animation as we descend into a world of vibrancy and unpredictable turns. The playful character designs are reminiscent of vintage Disney. We are found navigating through nature with the use of fantastical seamless camera motion, as we soar above waves of land, break through walls of forest and dive into deep blue waters. Alex does this while still capturing the detail of every motion and expression of life.
See more of Alex Grigg’s work with BlinkInk at blinkink.co.uk